Click and Go: This Startup Wants to Make #Donate the Future of Online Fundraising

Read more about Goodworld and #Donate at Inside Philanthropy by Philip Rojc:

These days, most people of all ages spend at least a part of their day on social media. That’s doubly the case for us younger folks. For better or worse, social media has become the way many of us find out what’s going on. It’s also one way we connect with the things we care about, like politics (seen Facebook lately?), friends and family, and causes we’re interested in.

That last one, causes, is the focus of Goodworld, a tech startup at the forefront of “hashtag donations.” Forget all those cumbersome donor signup pages and lengthy forms: with a Goodworld account, simply type #donate in the comments field of a charity’s post and confirm an amount. The donation process goes through automatically from there. There’s no need to leave your social feed. 

According to founder Dale Nirvani Pfeifer, ease of use is Goodworld’s main calling card. Citing a younger donor demographic, Pfeifer says navigating away from a newsfeed and through a complicated giving page can cut deeply into the potential of online fundraising. Situating the entire act of donation in a single social media framework makes it easier for donors to give—and charities to receive. 

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