Read Javier Saade's piece in the Huffington Post
IoT, smart devices, wearables, mobile technology and nanotech - yes, nanotech - are forcing financial services incumbents and challengers to rethink every aspect of their value chains. Those value chains are getting to be exponentially more distributed and automated. Increased digitization means more data being generated, from all kinds of places at an accelerating rate. IoT, regardless of your perspective, promises to enable the development of new value-added services to improve and automate user engagement, customer acquisition and service delivery - everywhere at all times.
In insurance for instance, user engagement is very low. Customers like it that way because there are no incentives for them to interact other than once a year when a policy holder renews it. But recasting the current low engagement environment with an IoT lens, insurers may be able to develop value-added services that give customers a reason to engage more frequently. One way to do it is by providing discounts. An example would be to give customers price breaks if they opt-in to apps that monitor perspiration levels, body temperature, and heart rate via smart clothing. Sounds far fetched? Think again.
Go here to read the full article.