Huffington Post: Elevator pitches that kill it

Check out Javier's Saade's Huffington Post piece for tips on crafting an elevator pitch that gets you the next meeting:

Elevator pitches are ice breakers that, if successful, lead to deeper discussions about your company. Conventional wisdom says they last 60 seconds. I don't agree because people tune out very quickly and after hearing thousands, the best last no longer than half a minute - a short elevator ride for sure.

What makes a pitch that brings the idea-on-a-napkin to life stand out from the rest? The very best are first and foremost short stories that hook your listener. Effective hooks have some to do with what is being said, but equally important is how it is said and the best hooks are driven by passion. 

Go here to read the full piece.