Jeremy Berke reports in Business Insider:
A common perception in the impact investing industry — that is, investing for a cause — is that you have to make sacrifices to put your money to work for a good cause.
Bryan Birsic, the CEO of Wunder Capital says that is exactly the wrong way to think about it.
'Impact investors want to feel as though the positive impact their money has is a cherry on top, a tie-breaker, or whatever analogy you want to use,' Birsic told Business Insider in a phone interview.
'They do not want to feel like they'er sacrificing return,' he added.
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