Wall Street Journal: GoodWorld Raises $1.7 Million to Make Donations via Social Media Easy

Lora Kolodny reports in the Wall Street Journal:
 

Last summer, a video meme called the ALS Ice Bucket Challenge was sweeping Facebook.  Even Bill Gates dumped ice over his own head to inspire others to donate to the ALS Association, a nonprofit that raises money to help find a cure for ALS and to care for those who suffer from the disease.

Also known as Lou Gehrig’s disease, ALS stands for amyotrophic lateral sclerosis, a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord.

According to the Chairman of the National Board of Trustees at the ALSA, Bill Thoet, the organization raised $115 million in donations from 2.5 million new donors in the U.S. online as a result of the Ice Bucket Challenge.

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